Citola Blog

ETS Will Survive Smoke-Free Rooms

Indian cities are among the heaviest polluters

We’ve seen great strides in the carbon market in recent times. At Citola, we welcome the process that we believe – setbacks in the supposedly smoke-free rooms of the political world notwithstanding – ultimately lead to the creation of Australia’s carbon market, the Emissions Trading Scheme (ETS).

Sure, there have already been plenty of concessions demanded and obtained by industry – with large sectors being excluded from the provisions requiring a cap on emission levels. And the opposition to ETS is strong. But we believe that this opposition is doomed, as we’ll explain in later blogs,

Meanwhile, we want to deal with the issues as we see them. Does carbon trading make any real difference, for example? The cynic’s point about carbon trading might be that it’s merely an opportunity for the rich (rich countries, rich businesses) to buy the right to pollute.

We think that’s a judgement we don’t need to make. If you take a pragmatic look at the situation, you’ll see that money, as ever, talks. It’s amazing how having to spend a lot of money on a dirty, carbon-heavy business process gets people to clean their act up – quite literally.

In the interim, business will have to buy carbon offsets if their emission levels are excessive. A recent BBC article explains this (to our eyes, pleasing) phenomenon rather well.

But we feel that we have an even better way forward at Citola. We actually generate carbon credits through re-forestation. In other words, we plant trees that create a positive carbon outcome.

The greening of the world economy is coming into the mainstream of the business world. That’s an excellent thing, in our opinion. Yes, we are committed to sustainable business methods, to creating a cleaner, better, environment, and to helping in the increasingly hard-fought battle to tackle climate change.

But we’re also hard-headed enough to recognise that if we can harness the creativity and drive of the business community to the environmental cause, then we stand a much better chance of winning not just a battle or two, but the vitally important global war against catastrophic climate change.

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