Citola Blog
ERRT Is A Reason To Be Cheerful
Here at Citola, we’ve often cited our belief that carbon offsets and forestry provide a welcome instance of synergy between business sense and best (or, at least, good) practice in sustainability.
A much-mentioned example of this is a shining example of good corporate citizenship from the Marriott hotel chain. The company’s initiative in the Amazon rain forest a couple of years ago is regularly cited as one to watch (literally, in this case, just click here). And, yes, it’s easy to be cynical about the move. The author of this recent piece of commentary certainly demonstrates that – offering us scepticism not just about the Marriott initiative but the very concept of avoided deforestation (REDD) and reforestation itself.
We’ll leave you to judge this for yourselves. But, as we focus on best forest-management practices and the way forward for sustainable timber harvesting, we notice that the idea of corporate citizenship having a strong conscience in the sustainability area is growing. Witness the new voluntary code just promulgated by the European Retail Round Table (ERRT), which has a strong stated policy goal in this area.
After the delay of the Carbon Pollution Reduction Scheme in Australia, it might have seemed just a bit too optimistic to see an increase in the voluntary carbon market. But initiatives like the ERRT’s mean that there’s positive steps by industry in the absence of government policy.
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